Becoming Effective Educators: Identity Management in the age of Social Media @University of Delaware, CAACURH No Frills 2012

Program Description: 97% of college students report using social media. In the age of Facebook and Google et al., it is essential for student affairs professionals to extend their education of the ‘Fishbowl Effect’ to online social media (Junco & Chickering, 2010). Participants will learn from and share their experiences, and will leave with an understanding of the problem grounded in the literature, including a strategy for how to become effective educators of online identity management.

Saturday, January 27th, 2012
University of Delaware

Presenter: Christopher Weiss, Indiana University of Pennsylvania

Presenter’s Notes: Here’s my outline.

Resources to promote responsible social media identity management and online privacy:

  1. Facebook’s Safety Tools website, and their ‘Facebook for Educators’ guide (focused more towards K-12 educators, but certainly still applicable)
  2. Twitter’s Public vs. Protected Tweets information
  3. FourSquare’s (very detailed) Sharing Matrix, Privacy 101 info, and one of their blog posts on how FourSquare should be used so that somebody doesn’t break into your house…
  4. LinkedIn Privacy and Personalization settings
  5. The Electronic Privacy Information Center (EPIC)
  6. Infographic on Social Networking Security & Privacy

And of course, feel free to subscribe for updates or email me to be informed when anything else is posted.

Other Resources: Social Media Toolkit!!


Aboujaoude, E. (2011). Virtually you: The dangerous powers of the e-personality. New York, NY: W. W. Norton & Company, Inc.

Astin, A. W. (1984). Student involvement: A developmental theory for higher education. Journal of College Student Personnel, 25(4), 297-308.

Bergman, S. M., Fearrington, M. E., Davenport, S. W., & Bergman, J. Z. (2010). Millennials, narcissism, and social networking: What narcissists do on social networking sites and why. Personal and Individual Differences, 50, 706-711. doi:10.1016/j.paid.2010.12.022

Braxton, J. M. (2003). Student success. In S. R. Komives and D. B. Woodard, Jr. (Eds.), Student services: A handbook for the profession (4th ed., pp. 317-335). San Francisco, CA: Jossey-Bass.

Ellison, N. B., Vitak, J., Steinfield, C., Gray, R., & Lampe, C. (2011). Negotiating privacy concerns and social capital needs in a social media environment. In S. Trepte and L. Reinecke (Eds.) Privacy online (pp. 19-32). Berlin, Germany: Springer-Verlag.

Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds (2009, August 19). Retrieved from

Gemill, E. L., & Peterson, M. (2006). Technology use among college students: Implications for student affairs professionals. NASPA Journal, 43(2), 280-300.

Geyer, S. (2011). Put student affairs in motion: Social media expectations of students. Leadership Exchange, 9(3), 30.

Heiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using technology to increase student involvement. In R. Junco and D. M. Timm, (Eds.), Using emerging technologies to enhance student engagement (pp. 19-35). New Directions for Student Services, no. 124. San Francisco, CA: Jossey-Bass.

Higher Education Research Institute (HERI) (2007). College freshmen and online social networking sites. Retrieved from Higher Education Research Institute’s website:

Jordan, A. H., Monin, B., Dweck, C. S., Lovett, B. J., John, O. P., & Gross, J. J. (2011). Misery has more company than people think: Underestimating the prevalence of others’ negative emotions. Personality and Social Psychology Bulletin, 37(1), 120-135. doi:10.1177/0146167210390822

Junco, R. (2011). The relationship between frequency of Facebook use, participation in Facebook activities, and student engagement. Unpublished manuscript. Lock Haven University.

Junco, R., & Chickering, A. W. (2010). Civil discourse in the age of social media. About Campus, 15(4) p. 12-18.

Madden, M., & Smith, A. (2010). Reputation management and social media. Retrieved from Pew Research Center’s Internet & American Life Project website:

Martinez Aleman, A. M., & Wartman, K. L. (2009). Online social networking on campus: Understanding what matters in student culture. New York, NY: Routledge.

Roberts, C. D. (2003). Community building and programming. In S. R. Komives and D. B. Woodard, Jr. (Eds.) Student services: A handbook for the profession (4th ed., pp. 539-554). San Francisco, CA: Jossey-Bass.

Smith, S. D., & Caruso, J. B. (2010). ECAR study of undergraduate students and information technology. (Research Study, Vol. 6). Boulder, CO: EDUCAUSE Center for Applied Research. Retrieved March 1, 2011, from:

Statistics (2011, September 15). Retrieved from

Timm, D. M., & Duven, C. J. (2008). Privacy and social networking sites. In R. Junco and D. M. Timm (Eds.), Using emerging technologies to enhance student engagement (pp. 89-102). New Directions for Student Services, no. 124. San Francisco, CA: Jossey-Bass


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