Social Media Framework & Toolkit: Socially Interactive Technologies and Beyond! @PCPA Social Media Keystone

Program Description:  Now that you’re ready to become a social media pro, this presentation will cover how to create a social media strategy specific to your institution, the positive and negative developmental impacts that social media use has on students, and diversity and accessibility issues with social media. Attendants will receive an extensive Social Media Toolkit, engage in an advanced discussion about Socially Interactive Technologies in practice, and discuss the results of several assessment projects to support the creation of effective social media strategies.

Friday, January 6th, 2012
1:30 – 2:20 pm
Seton Hill University, Canevin Hall, room 206

Presenter: Christopher Weiss, Indiana University of Pennsylvania

Presenter’s Notes: Here’s our outline.

Slides: Here are my slides in pdf form

And of course, feel free to subscribe for updates or email me to be informed when anything else is posted.

Other Resources: Social Media Toolkit!!


Aaker, J., & Smith, A. (2010). The dragonfly effect. San Francisco, CA: Jossey-Bass

Aboujaoude, E. (2011). Virtually you: The dangerous powers of the e-personality. New York, NY: W. W. Norton & Company, Inc.

Astin, A. W. (1984). Student involvement: A developmental theory for higher education. Journal of College Student Personnel, 25(4)297-308.

Bergman, S. M., Fearrington, M. E., Davenport, S. W., & Bergman, J. Z. (2010). Millennials, narcissism, and social networking: What narcissists do on social networking sites and why. Personal and Individual Differences, 50, 706-711. doi:10.1016/j.paid.2010.12.022

Braxton, J. M. (2003). Student success. In S. R. Komives and D. B. Woodard, Jr. (Eds.), Student services: A handbook for the profession (4th ed., pp. 317-335). San Francisco, CA: Jossey-Bass.

Electronic & Information Technology (2012,January 5th). Retrieved from

Evans, N. J., Forney, D. S., Guido, F. M., Patton, L. D., & Renn, K. A. (2010). Student development in college: Theory, research, and practice (2nd ed.). San Francisco, CA: Jossey-Bass.

Gemill, E. L., & Peterson, M. (2006). Technology use among college students: Implications for student affairs professionals. NASPA Journal43(2), 280-300.

Geyer, S. (2011). Put student affairs in motion: Social media expectations of students. Leadership Exchange, 9(3), 30.

Heiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using technology to increase student involvement. In R. Junco and D. M. Timm, (Eds.), Using emerging technologies to enhance student engagement (pp. 19-35). New Directions for Student Services, no. 124. San Francisco, CA: Jossey-Bass.

Higher Education Research Institute (HERI) (2007). College freshmen and online social networking sites. Retrieved from Higher Education Research Institute’s website:

Jordan, A. H., Monin, B., Dweck, C. S., Lovett, B. J., John, O. P., & Gross, J. J. (2011). Misery has more company than people think: Underestimating the prevalence of others’ negative emotions. Personality and Social Psychology Bulletin, 37(1), 120-135. doi:10.1177/0146167210390822

Junco, R. (2011). The relationship between frequency of Facebook use, participation in Facebook activities, and student engagement. Unpublished manuscript. Lock Haven University.

Junco, R., & Chickering, A. W. (2010). Civil discourse in the age of social media. About Campus, 15(4) p. 12-18.

Junco, R., Heiberger, G., & Loken, E. (2010). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning, 27(2), 119-132. doi:10.1111/j.1365-2729.2010.00387.x.

Kuh, G. D. (2009). What student affairs professionals need to know about student engagement. Journal of College Student Development 50, 683–706.

Lowery, J. W. (2004). Student affairs for a new generation. In M. D. Coomes and R. DeBard (Eds.), Serving the Millennial generation (pp. 87-99). New Directions for Student Services, no. 106. San Francisco, CA: Jossey-Bass.

Martinez Aleman, A. M., & Wartman, K. L. (2009). Online social networking on campus: Understanding what matters in student culture. New York, NY: Routledge.

Roberts, C. D. (2003). Community building and programming. In S. R. Komives and D. B. Woodard, Jr. (Eds.) Student services: A handbook for the profession (4th ed., pp. 539-554). San Francisco, CA: Jossey-Bass.

Smith, S. D., & Caruso, J. B. (2010). ECAR study of undergraduate students and information technology. (Research Study, Vol. 6). Boulder, CO: EDUCAUSE Center for Applied Research. Retrieved March 1, 2011, from:

Statistics (2011, September 15). Retrieved from

Strange, C. C., & Banning, J. H. (2001). Educating by design: Creating campus learning environments that work. San Francisco, CA: Jossey Bass.

Wilson, M. E. (2004). Teaching, learning, and Millennial students. In M. D. Coomes and R. DeBard (Eds.), Serving the Millennial generation (pp. 59-72). New Directions for Student Services, no. 106. San Francisco, CA: Jossey-Bass.


Leave a comment

Filed under Presentations

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s