Monthly Archives: June 2011

Social Media and Leadership @ NACURH 2011

Program Description: Do Facebook & Twitter make you a worse leader? A better leader? Have you or your friends ever wondered what impact social media has on your leadership? Attendants of this session will share their uses of social media in their leadership positions, as well as discuss their perceptions of the impact of social media use on their leadership.

Saturday, May 28th
2:30 – 3:20pm
Morgan Hall 206

Presenter: Christopher Weiss

Presenter’s Notes

Other Resources: As promised, here is the audio file I recorded of our discussion (with advanced permission from all participants).

Several participants said that text messaging services were highly effective for promoting the activities of their organizations.  However, none knew where to find such services.  After some quick research, here are the services I’ve found to fill the need we discussed:

The first is GroupMe, looks like it works great but it is limited to 25 total users and must be coordinated from somebody with a smartphone. looks enticing, but I haven’t tried it yet and I’m not quite sure what its hangups are…

Here is an article in the NY Times about similar services..all seem to be similar though, which might not meet your needs..

The rest of the more professional-looking services are fairly expensive, especially when compared to the modest budgets of most residence hall governments.

UPDATE: I found one way to replicate this service, using Twitter (no account required).  Here’s the link on how to do it:

During our discussion, participants generated the following list of social media services:

  • Facebook
  • Twitter
  • Myspace
  • YouTube
  • Google Buzz
  • FourSquare
  • LinkedIn
  • Delicious
  • Flickr
  • Tumblr
  • StumbleUpon
  • Ping
  • Blogger
  • Reddit
  • Myspace
  • Xenga
  • LiveJournal
  • Daily Booth
  • StudentCenter

I referenced many studies that have been done on the effect of social media use on college students, which are also cited in my Presenter’s Notes (without a reference page..gasp..).  They are as follows:

Gemill, E. L., & Peterson, M. (2006). Technology use among college students: Implications for student affairs professionals. NASPA Journal, 43(2), pp. 280-300.

Heiberger, G. (2007). Have you Facebooked Astin lately? Unpublished manuscript. South Dakota State University.

Higher Education Research Institute (2007).  College freshmen and online social networking sites.

Junco, R., Heiberger G., & Loken, E. (2010).  The effect of Twitter on college student engagement and grades.  Journal of Computer Assisted Learning, no. doi:10.1111/j.1365-2729.2010.00387.x.

Lambert, A. (2006). The good, the bad and the ugly . . . Who is Facebook inviting to your event?? Student Activities Journal8, 7–10.

Martinez Aleman, A. M., & Wartman, K. L. (2009).  Online social networking on campus: Understanding what matters in student culture.  New York, NY: Routledge.

McElvain, K., & Smyth, C. (2006). Facebook: Implications for student affairs professionals. Bulletin (ACUI), 18–22.

O’Keeffe, G. S., Clarke-Pearson, K., & Council on Communications and Media. (2011).  The impact of social media on children, adolescents, and families.  Pediatrics, 127(4), 800-804.

Ryan, T., & Xenos, S. (2011).  Who uses Facebook? An investigation into the relationship between the big five, shyness, narcissism, loneliness, and Facebook usage.  Computers in Human Behavior.  Advance online publication. doi:10.1016/j.chb.2011.02.004.

Saculla, M. M., & Derryberry, W. P. (2011).  Addressing relationships among moral judgment development, narcissism, and electronic media and communication devices.  Unpublished manuscript.

For requests, questions, comments, feedback, etc:

  1. Twitter @Chris_S_Weiss
  2. Email

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