Social Media Framework & Toolkit: Socially Interactive Technologies and Beyond! @PCPA Social Media Keystone

Program Description:  Now that you’re ready to become a social media pro, this presentation will cover how to create a social media strategy specific to your institution, the positive and negative developmental impacts that social media use has on students, and diversity and accessibility issues with social media. Attendants will receive an extensive Social Media Toolkit, engage in an advanced discussion about Socially Interactive Technologies in practice, and discuss the results of several assessment projects to support the creation of effective social media strategies.

Friday, January 6th, 2012
1:30 – 2:20 pm
Seton Hill University, Canevin Hall, room 206

Presenter: Christopher Weiss, Indiana University of Pennsylvania

Presenter’s Notes: Here’s our outline.

Slides: Here are my slides in pdf form

And of course, feel free to subscribe for updates or email me to be informed when anything else is posted.

Other Resources: Social Media Toolkit!!

References:

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Heiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using technology to increase student involvement. In R. Junco and D. M. Timm, (Eds.), Using emerging technologies to enhance student engagement (pp. 19-35). New Directions for Student Services, no. 124. San Francisco, CA: Jossey-Bass.

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Junco, R., Heiberger, G., & Loken, E. (2010). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning, 27(2), 119-132. doi:10.1111/j.1365-2729.2010.00387.x.

Kuh, G. D. (2009). What student affairs professionals need to know about student engagement. Journal of College Student Development 50, 683–706.

Lowery, J. W. (2004). Student affairs for a new generation. In M. D. Coomes and R. DeBard (Eds.), Serving the Millennial generation (pp. 87-99). New Directions for Student Services, no. 106. San Francisco, CA: Jossey-Bass.

Martinez Aleman, A. M., & Wartman, K. L. (2009). Online social networking on campus: Understanding what matters in student culture. New York, NY: Routledge.

Roberts, C. D. (2003). Community building and programming. In S. R. Komives and D. B. Woodard, Jr. (Eds.) Student services: A handbook for the profession (4th ed., pp. 539-554). San Francisco, CA: Jossey-Bass.

Smith, S. D., & Caruso, J. B. (2010). ECAR study of undergraduate students and information technology. (Research Study, Vol. 6). Boulder, CO: EDUCAUSE Center for Applied Research. Retrieved March 1, 2011, from: http://www.educause.edu/Resources/ECARStudyofUndergraduateStuden/217333The

Statistics (2011, September 15). Retrieved from http://www.facebook.com/press/info.php?statistics

Strange, C. C., & Banning, J. H. (2001). Educating by design: Creating campus learning environments that work. San Francisco, CA: Jossey Bass.

Wilson, M. E. (2004). Teaching, learning, and Millennial students. In M. D. Coomes and R. DeBard (Eds.), Serving the Millennial generation (pp. 59-72). New Directions for Student Services, no. 106. San Francisco, CA: Jossey-Bass.

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