Facebook, Co-Curricular Involvement, & Their Relationship Status @NASPA 2012

Program Description: In today’s college environment, Facebook is as ubiquitous as mobile phones. Many researchers have found that co-curricular involvement is crucial to increasing student learning and development. Does Facebook assist with promoting involvement in intentionally developmental activities, or does it inhibit that participation?

This presentation reports the preliminary findings of a quantitative study on the relationship between Facebook use and campus involvement. Implications for theory, practice, and further research will be discussed.

Tuesday, March 13th, 2012
2:00 – 3:00 pm
Convention Center

Presenter: Christopher Weiss, Indiana University of Pennsylvania

Slides: Here are my slides in .pdf format.

And of course, feel free to subscribe for updates or email me to be informed when anything else is posted.

Other Resources: Social Media Toolkit!!

Initial Data Results: (temporarily removed until final findings are confirmed…email me if you have questions until then…)

References:

Aaker, J., & Smith, A. (2010). The dragonfly effect. San Francisco, CA: Jossey-Bass

Aboujaoude, E. (2011). Virtually you: The dangerous powers of the e-personality. New York, NY: W. W. Norton & Company, Inc.

Arroway, P., Davenport, E., Xu, G., & Updegrove, D. (2010). EDUCAUSE core data service: Fiscal year 2009 summary report. Retrieved October 14, 2011, from: http://www.educause.edu/coredata/reports/2009

Astin, A. W. (1984). Student involvement: A developmental theory for higher education. Journal of College Student Personnel, 25(4), 297-308.

Barkhuus, L., & Tashiro, J. (2010, April). Student socialization in the age of Facebook. CHI 2010 Proceedings of the 28th international conference on Human factors in computing systems: Organizations and Communities, 133-142. doi:10.1145/1753326.1753347

Bergman, S. M., Fearrington, M. E., Davenport, S. W., & Bergman, J. Z. (2010). Millennials, narcissism, and social networking: What narcissists do on social networking sites and why. Personal and Individual Differences, 50, 706-711. doi:10.1016/j.paid.2010.12.022

Braxton, J. M. (2003). Student success. In S. R. Komives and D. B. Woodard, Jr. (Eds.), Student services: A handbook for the profession (4th ed., pp. 317-335). San Francisco, CA: Jossey-Bass. Electronic & Information Technology (2012,January 5th). Retrieved from http://www.access-board.gov/508.htm

Evans, N. J., Forney, D. S., Guido, F. M., Patton, L. D., & Renn, K. A. (2010). Student development in college: Theory, research, and practice (2nd ed.). San Francisco, CA: Jossey-Bass.

Gemill, E. L., & Peterson, M. (2006). Technology use among college students: Implications for student affairs professionals. NASPA Journal, 43(2), 280-300.

Geyer, S. (2011). Put student affairs in motion: Social media expectations of students. Leadership Exchange, 9(3), 30.

Heiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using technology to increase student involvement. In R. Junco and D. M. Timm, (Eds.), Using emerging technologies to enhance student engagement (pp. 19-35). New Directions for Student Services, no. 124. San Francisco, CA: Jossey-Bass.

Higher Education Research Institute (HERI) (2007). College freshmen and online social networking sites. Retrieved from Higher Education Research Institute’s website: http://gseis.ucla.edu/heri/PDFs/pubs/briefs/brief-091107-SocialNetworking.pdf

Jordan, A. H., Monin, B., Dweck, C. S., Lovett, B. J., John, O. P., & Gross, J. J. (2011). Misery has more company than people think: Underestimating the prevalence of others’ negative emotions. Personality and Social Psychology Bulletin, 37(1), 120-135. doi:10.1177/0146167210390822

Junco, R. (2011). The relationship between frequency of Facebook use, participation in Facebook activities, and student engagement. Unpublished manuscript. Lock Haven University.

Junco, R., & Chickering, A. W. (2010). Civil discourse in the age of social media. About Campus, 15(4) p. 12-18.

Junco, R., Heiberger, G., & Loken, E. (2010). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning, 27(2), 119-132. doi:10.1111/j.1365-2729.2010.00387.x.

Kuh, G. D. (2009). What student affairs professionals need to know about student engagement. Journal of College Student Development 50, 683–706.

Lowery, J. W. (2004). Student affairs for a new generation. In M. D. Coomes and R. DeBard (Eds.), Serving the Millennial generation (pp. 87-99). New Directions for Student Services, no. 106. San Francisco, CA: Jossey-Bass.

Martinez Aleman, A. M., & Wartman, K. L. (2009). Online social networking on campus: Understanding what matters in student culture. New York, NY: Routledge.

Roberts, C. D. (2003). Community building and programming. In S. R. Komives and D. B. Woodard, Jr. (Eds.) Student services: A handbook for the profession (4th ed., pp. 539-554). San Francisco, CA: Jossey-Bass.

Smith, S. D., & Caruso, J. B. (2010). ECAR study of undergraduate students and information technology. (Research Study, Vol. 6). Boulder, CO: EDUCAUSE Center for Applied Research. Retrieved March 1, 2011, from: http://www.educause.edu/Resources/ECARStudyofUndergraduateStuden/217333The

Statistics (2011, September 15). Retrieved from http://www.facebook.com/press/info.php?statistics

Strange, C. C., & Banning, J. H. (2001). Educating by design: Creating campus learning environments that work. San Francisco, CA: Jossey Bass.

Wilson, M. E. (2004). Teaching, learning, and Millennial students. In M. D. Coomes and R. DeBard (Eds.), Serving the Millennial generation (pp. 59-72). New Directions for Student Services, no. 106. San Francisco, CA: Jossey-Bass.

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Becoming Effective Educators: Identity Management in the age of Social Media @University of Delaware, CAACURH No Frills 2012

Program Description: 97% of college students report using social media. In the age of Facebook and Google et al., it is essential for student affairs professionals to extend their education of the ‘Fishbowl Effect’ to online social media (Junco & Chickering, 2010). Participants will learn from and share their experiences, and will leave with an understanding of the problem grounded in the literature, including a strategy for how to become effective educators of online identity management.

Saturday, January 27th, 2012
University of Delaware

Presenter: Christopher Weiss, Indiana University of Pennsylvania

Presenter’s Notes: Here’s my outline.

Resources to promote responsible social media identity management and online privacy:

  1. Facebook’s Safety Tools website, and their ‘Facebook for Educators’ guide (focused more towards K-12 educators, but certainly still applicable)
  2. Twitter’s Public vs. Protected Tweets information
  3. FourSquare’s (very detailed) Sharing Matrix, Privacy 101 info, and one of their blog posts on how FourSquare should be used so that somebody doesn’t break into your house…
  4. LinkedIn Privacy and Personalization settings
  5. The Electronic Privacy Information Center (EPIC)
  6. Infographic on Social Networking Security & Privacy

And of course, feel free to subscribe for updates or email me to be informed when anything else is posted.

Other Resources: Social Media Toolkit!!

References:

Aboujaoude, E. (2011). Virtually you: The dangerous powers of the e-personality. New York, NY: W. W. Norton & Company, Inc.

Astin, A. W. (1984). Student involvement: A developmental theory for higher education. Journal of College Student Personnel, 25(4), 297-308.

Bergman, S. M., Fearrington, M. E., Davenport, S. W., & Bergman, J. Z. (2010). Millennials, narcissism, and social networking: What narcissists do on social networking sites and why. Personal and Individual Differences, 50, 706-711. doi:10.1016/j.paid.2010.12.022

Braxton, J. M. (2003). Student success. In S. R. Komives and D. B. Woodard, Jr. (Eds.), Student services: A handbook for the profession (4th ed., pp. 317-335). San Francisco, CA: Jossey-Bass.

Ellison, N. B., Vitak, J., Steinfield, C., Gray, R., & Lampe, C. (2011). Negotiating privacy concerns and social capital needs in a social media environment. In S. Trepte and L. Reinecke (Eds.) Privacy online (pp. 19-32). Berlin, Germany: Springer-Verlag.

Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds (2009, August 19). Retrieved from http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?id=pr519&sd=8%2f19%2f2009&ed=12%2f31%2f2009&siteid=cbpr&sc_cmp1=cb_pr519_

Gemill, E. L., & Peterson, M. (2006). Technology use among college students: Implications for student affairs professionals. NASPA Journal, 43(2), 280-300.

Geyer, S. (2011). Put student affairs in motion: Social media expectations of students. Leadership Exchange, 9(3), 30.

Heiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using technology to increase student involvement. In R. Junco and D. M. Timm, (Eds.), Using emerging technologies to enhance student engagement (pp. 19-35). New Directions for Student Services, no. 124. San Francisco, CA: Jossey-Bass.

Higher Education Research Institute (HERI) (2007). College freshmen and online social networking sites. Retrieved from Higher Education Research Institute’s website: http://gseis.ucla.edu/heri/PDFs/pubs/briefs/brief-091107-SocialNetworking.pdf

Jordan, A. H., Monin, B., Dweck, C. S., Lovett, B. J., John, O. P., & Gross, J. J. (2011). Misery has more company than people think: Underestimating the prevalence of others’ negative emotions. Personality and Social Psychology Bulletin, 37(1), 120-135. doi:10.1177/0146167210390822

Junco, R. (2011). The relationship between frequency of Facebook use, participation in Facebook activities, and student engagement. Unpublished manuscript. Lock Haven University.

Junco, R., & Chickering, A. W. (2010). Civil discourse in the age of social media. About Campus, 15(4) p. 12-18.

Madden, M., & Smith, A. (2010). Reputation management and social media. Retrieved from Pew Research Center’s Internet & American Life Project website: http://pewinternet.org/Reports/2010/Reputation-Management.aspx.

Martinez Aleman, A. M., & Wartman, K. L. (2009). Online social networking on campus: Understanding what matters in student culture. New York, NY: Routledge.

Roberts, C. D. (2003). Community building and programming. In S. R. Komives and D. B. Woodard, Jr. (Eds.) Student services: A handbook for the profession (4th ed., pp. 539-554). San Francisco, CA: Jossey-Bass.

Smith, S. D., & Caruso, J. B. (2010). ECAR study of undergraduate students and information technology. (Research Study, Vol. 6). Boulder, CO: EDUCAUSE Center for Applied Research. Retrieved March 1, 2011, from: http://www.educause.edu/Resources/ECARStudyofUndergraduateStuden/217333The

Statistics (2011, September 15). Retrieved from http://www.facebook.com/press/info.php?statistics

Timm, D. M., & Duven, C. J. (2008). Privacy and social networking sites. In R. Junco and D. M. Timm (Eds.), Using emerging technologies to enhance student engagement (pp. 89-102). New Directions for Student Services, no. 124. San Francisco, CA: Jossey-Bass

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Social Media Framework & Toolkit: Socially Interactive Technologies and Beyond! @PCPA Social Media Keystone

Program Description:  Now that you’re ready to become a social media pro, this presentation will cover how to create a social media strategy specific to your institution, the positive and negative developmental impacts that social media use has on students, and diversity and accessibility issues with social media. Attendants will receive an extensive Social Media Toolkit, engage in an advanced discussion about Socially Interactive Technologies in practice, and discuss the results of several assessment projects to support the creation of effective social media strategies.

Friday, January 6th, 2012
1:30 – 2:20 pm
Seton Hill University, Canevin Hall, room 206

Presenter: Christopher Weiss, Indiana University of Pennsylvania

Presenter’s Notes: Here’s our outline.

Slides: Here are my slides in pdf form

And of course, feel free to subscribe for updates or email me to be informed when anything else is posted.

Other Resources: Social Media Toolkit!!

References:

Aaker, J., & Smith, A. (2010). The dragonfly effect. San Francisco, CA: Jossey-Bass

Aboujaoude, E. (2011). Virtually you: The dangerous powers of the e-personality. New York, NY: W. W. Norton & Company, Inc.

Astin, A. W. (1984). Student involvement: A developmental theory for higher education. Journal of College Student Personnel, 25(4)297-308.

Bergman, S. M., Fearrington, M. E., Davenport, S. W., & Bergman, J. Z. (2010). Millennials, narcissism, and social networking: What narcissists do on social networking sites and why. Personal and Individual Differences, 50, 706-711. doi:10.1016/j.paid.2010.12.022

Braxton, J. M. (2003). Student success. In S. R. Komives and D. B. Woodard, Jr. (Eds.), Student services: A handbook for the profession (4th ed., pp. 317-335). San Francisco, CA: Jossey-Bass.

Electronic & Information Technology (2012,January 5th). Retrieved from http://www.access-board.gov/508.htm

Evans, N. J., Forney, D. S., Guido, F. M., Patton, L. D., & Renn, K. A. (2010). Student development in college: Theory, research, and practice (2nd ed.). San Francisco, CA: Jossey-Bass.

Gemill, E. L., & Peterson, M. (2006). Technology use among college students: Implications for student affairs professionals. NASPA Journal43(2), 280-300.

Geyer, S. (2011). Put student affairs in motion: Social media expectations of students. Leadership Exchange, 9(3), 30.

Heiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using technology to increase student involvement. In R. Junco and D. M. Timm, (Eds.), Using emerging technologies to enhance student engagement (pp. 19-35). New Directions for Student Services, no. 124. San Francisco, CA: Jossey-Bass.

Higher Education Research Institute (HERI) (2007). College freshmen and online social networking sites. Retrieved from Higher Education Research Institute’s website: http://gseis.ucla.edu/heri/PDFs/pubs/briefs/brief-091107-SocialNetworking.pdf

Jordan, A. H., Monin, B., Dweck, C. S., Lovett, B. J., John, O. P., & Gross, J. J. (2011). Misery has more company than people think: Underestimating the prevalence of others’ negative emotions. Personality and Social Psychology Bulletin, 37(1), 120-135. doi:10.1177/0146167210390822

Junco, R. (2011). The relationship between frequency of Facebook use, participation in Facebook activities, and student engagement. Unpublished manuscript. Lock Haven University.

Junco, R., & Chickering, A. W. (2010). Civil discourse in the age of social media. About Campus, 15(4) p. 12-18.

Junco, R., Heiberger, G., & Loken, E. (2010). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning, 27(2), 119-132. doi:10.1111/j.1365-2729.2010.00387.x.

Kuh, G. D. (2009). What student affairs professionals need to know about student engagement. Journal of College Student Development 50, 683–706.

Lowery, J. W. (2004). Student affairs for a new generation. In M. D. Coomes and R. DeBard (Eds.), Serving the Millennial generation (pp. 87-99). New Directions for Student Services, no. 106. San Francisco, CA: Jossey-Bass.

Martinez Aleman, A. M., & Wartman, K. L. (2009). Online social networking on campus: Understanding what matters in student culture. New York, NY: Routledge.

Roberts, C. D. (2003). Community building and programming. In S. R. Komives and D. B. Woodard, Jr. (Eds.) Student services: A handbook for the profession (4th ed., pp. 539-554). San Francisco, CA: Jossey-Bass.

Smith, S. D., & Caruso, J. B. (2010). ECAR study of undergraduate students and information technology. (Research Study, Vol. 6). Boulder, CO: EDUCAUSE Center for Applied Research. Retrieved March 1, 2011, from: http://www.educause.edu/Resources/ECARStudyofUndergraduateStuden/217333The

Statistics (2011, September 15). Retrieved from http://www.facebook.com/press/info.php?statistics

Strange, C. C., & Banning, J. H. (2001). Educating by design: Creating campus learning environments that work. San Francisco, CA: Jossey Bass.

Wilson, M. E. (2004). Teaching, learning, and Millennial students. In M. D. Coomes and R. DeBard (Eds.), Serving the Millennial generation (pp. 59-72). New Directions for Student Services, no. 106. San Francisco, CA: Jossey-Bass.

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‘Wanna Connect?’ Socially Interactive Technologies in Paraprofessional Staff Training & Social Media? @ #NASPAtech 2011

Program Description: Students have grown accustomed to — even reliant on — social media as the most ubiquitous way to interact. Keeping with this custom, our department organized paraprofessional staff training around the idea of using social media to engage residential communities. In this session, participants will discuss 9 forms of socially interactive technologies that were employed during training, strategies that students developed for using them to engage peers, and impacts of social media on students. Implications for training and evaluation will be discussed.

Friday, October 28th, 2011
9:30 – 10:30 am
Weatherly

Presenter: Christopher Weiss, Indiana University of Pennsylvania

Presenter’s Notes: Here’s my outline and keynote.

Other Resources: Social Media Toolkit!!

Credits (It was amazing working with these spectacular professionals and students, I attribute all of our success to them, and will continue to thank them for allowing me the pleasure of presenting our results):

The Training Committee:

  1. Julene Pinto-Dyczewski
  2. Maliaka Turner
  3. Daniel Percopo
  4. Hannah Skarin
  5. Annie Greaney
  6. Bill Zimmerman
  7. Tory Rowlands
Student Focus Group:
  1. Casey Ryan
  2. Evan Whirlow
  3. Rachel Smigielski
  4. Nacho Alarcon
  5. Vince Sawyer
  6. Adam Friedman
  7. Jenn Jackson

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Is There a Negative Relationships between Student Involvement & Social Media? @ #NASPAtech 2011

Program Description: Alexander Astin said that time spent away from intentionally educational or developmental activities is detrimental to student growth. The waste of one’s most precious resource, time, should be avoided at all cost. So is it true that we are harming our students by using Social Media, the most engaging of all technologies? In this unsession, participants will learn and discuss ways that social media is being used to engage students and increase their development and involvement..despite Astin’s warning.

Saturday, October 29th, 2011
11:15 am – 12:00 pm

Presenter: Christopher Weiss, Indiana University of Pennsylvania

Presenter’s Notes: Here’s my outline.

Other Resources: Social Media Toolkit!!

References:

Aaker, J., & Smith, A. (2010). The dragonfly effect. San Francisco, CA: Jossey-Bass

Aboujaoude, E. (2011). Virtually you: The dangerous powers of the e-personality. New York, NY: W. W. Norton & Company, Inc.

Astin, A. W. (1984). Student involvement: A developmental theory for higher education. Journal of College Student Personnel, 25(4), 297-308.

Bergman, S. M., Fearrington, M. E., Davenport, S. W., & Bergman, J. Z. (2010). Millennials, narcissism, and social networking: What narcissists do on social networking sites and why. Personal and Individual Differences, 50, 706-711. doi:10.1016/j.paid.2010.12.022

Braxton, J. M. (2003). Student success. In S. R. Komives and D. B. Woodard, Jr. (Eds.), Student services: A handbook for the profession (4th ed., pp. 317-335). San Francisco, CA: Jossey-Bass.

Evans, N. J., Forney, D. S., Guido, F. M., Patton, L. D., & Renn, K. A. (2010). Student development in college: Theory, research, and practice (2nd ed.). San Francisco, CA: Jossey-Bass.

Gemill, E. L., & Peterson, M. (2006). Technology use among college students: Implications for student affairs professionals. NASPA Journal, 43(2), 280-300.

Geyer, S. (2011). Put student affairs in motion: Social media expectations of students. Leadership Exchange, 9(3), 30.

Heiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using technology to increase student involvement. In R. Junco and D. M. Timm, (Eds.), Using emerging technologies to enhance student engagement (pp. 19-35). New Directions for Student Services, no. 124. San Francisco, CA: Jossey-Bass.

Higher Education Research Institute (HERI) (2007). College freshmen and online social networking sites. Retrieved from Higher Education Research Institute’s website: http://gseis.ucla.edu/heri/PDFs/pubs/briefs/brief-091107-SocialNetworking.pdf

Jordan, A. H., Monin, B., Dweck, C. S., Lovett, B. J., John, O. P., & Gross, J. J. (2011). Misery has more company than people think: Underestimating the prevalence of others’ negative emotions. Personality and Social Psychology Bulletin, 37(1), 120-135. doi:10.1177/0146167210390822

Junco, R. (2011). The relationship between frequency of Facebook use, participation in Facebook activities, and student engagement. Unpublished manuscript. Lock Haven University.

Junco, R., & Chickering, A. W. (2010). Civil discourse in the age of social media. About Campus, 15(4) p. 12-18.

Junco, R., Heiberger, G., & Loken, E. (2010). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning, 27(2), 119-132. doi:10.1111/j.1365-2729.2010.00387.x.

Kuh, G. D. (2009). What student affairs professionals need to know about student engagement. Journal of College Student Development 50, 683–706.

Lowery, J. W. (2004). Student affairs for a new generation. In M. D. Coomes and R. DeBard (Eds.), Serving the Millennial generation (pp. 87-99). New Directions for Student Services, no. 106. San Francisco, CA: Jossey-Bass.

Martinez Aleman, A. M., & Wartman, K. L. (2009). Online social networking on campus: Understanding what matters in student culture. New York, NY: Routledge.

Roberts, C. D. (2003). Community building and programming. In S. R. Komives and D. B. Woodard, Jr. (Eds.) Student services: A handbook for the profession (4th ed., pp. 539-554). San Francisco, CA: Jossey-Bass.

Smith, S. D., & Caruso, J. B. (2010). ECAR study of undergraduate students and information technology. (Research Study, Vol. 6). Boulder, CO: EDUCAUSE Center for Applied Research. Retrieved March 1, 2011, from: http://www.educause.edu/Resources/ECARStudyofUndergraduateStuden/217333The

Statistics (2011, September 15). Retrieved from http://www.facebook.com/press/info.php?statistics

Strange, C. C., & Banning, J. H. (2001). Educating by design: Creating campus learning environments that work. San Francisco, CA: Jossey Bass.

Wilson, M. E. (2004). Teaching, learning, and Millennial students. In M. D. Coomes and R. DeBard (Eds.), Serving the Millennial generation (pp. 59-72). New Directions for Student Services, no. 106. San Francisco, CA: Jossey-Bass.

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Social Media 801: Socially Interactive Technologies and Beyond! @NACA-MAT 2011

Program Description:  You know  about social media and that students use it , but there is so much more to the story.   Attendants will  engage in an advanced discussion about Socially Interactive Technologies including results of several assessments to support social media strategies.

Monday, October 11th, 2011
9:00 – 10:00 am
Room 105

Presenters: Christopher Weiss, Indiana University of Pennsylvania & Heather Weaver, Arcadia University

Presenter’s Notes: Here’s our outline.

Coming Soon: Slides (via Prezi) and References – Feel free to subscribe for updates or email me to be informed when everything is posted.

Other Resources: Social Media Toolkit!!

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Social Media Toolkit

This is a social media toolkit, created for a presentation that Heather Weaver and I gave at NACA-MAT 2011.  This toolkit should be viewed within our framework of the 2 fundamental values of social media (Interact with your audience, and Share awesome content), and our Hub & Spokes approach to implementing a social media strategy.

*Updated 1/4/12

Facebook:

  1. Add a ‘Like’ button to your (non-Facebook) website
  2. Add a ‘Send’ button to your (non-Facebook) website – Allows users to send a private message with your URL to their friends
  3. Add a Comment field to your (non-Facebook..you get the hint..) website
  4. Put your Facebook Activity Feed on your website – so everybody can see what you’re up to
  5. Add a Like Box to your website – similar to the ‘Like’ button but with much more information
  6. Create Tag yourself handbills for live events directing people to tag themselves in pictures you will post on your page
  7. Building your Facebook Presence Guide
  8. Facebook Page Best Practices
  9. Use Facebook Analytics to assess the success of your Page, get started easily with this guide
  10. Promote your page and events with a Facebook Ad
    1. Getting Started Guide
    2. Facebook Ads Information
    3. Facebook Ads in Practice (awesome example of how, and how Well, Facebook ads work)
  11. Great Facebook Apps to install on your page:
    1. Red Rover
    2. IntelliResponse
    1. Google Calendar integration
  12. Use a List of Questions to engage students in a private Facebook group (i.e. for your Executive Board, Staff, etc.)
  13. Create a LiveStream – this creates SUPER engagement for live events, and is pretty high-end in the power user spectrum
Twitter:
  1. TWEET Acronym – Conceptualize how you should engage on Twitter
  2. Getting Started Guide – “Mom, this is how Twitter works. Not just for moms.”
  3. Setting up a Twitter Stream widget for your website
  4. How Saved Searches work
  5. Guide to using Twitter in Student Affairs – by Ed Cabellon
  6. Hashtags
    1. Everything you need to know about hashtags
    2. How to create one
  7. Example to build Twitter engagement: Northeastern University posts an image a week and requests captions (here’s one of my favorites)
Making Twitter & Facebook et al. Play Nice Together:
  1. Hootsuite – What it is, how to use it, and when it is appropriate
URL Shortening Service:
  1. Bit.ly – Quick, easy, and free URL shortening with incredibly powerful analytics built in
Email Newsletter Info: (email is NOT dead..yet..)
  1. Email Marketing field guide – Gets kind of intense with coding and HTML language, but still has lots of great tips
  2. Common Rookie Mistakes
FourSquare:
  1. Specifically for Universities
  2. Example of Challenges and Badges, set up for Tufts University
Blogging:
  1. First steps for WordPress – Pretty much applicable to any blogging service
  2. Getting Started with your WordPress Blog
Text Messaging Service:
  1. How to set up a push-notification service with Twitter Fast Follow – send out messages to subscribers
  2. Receiving texts is more advanced – use Google Voice (no link because I need to write an entire post on that one subject..coming soon..)
Online Contests:
  1. These should spark some awesome brainstorms: Ticket Giveaways (free stuff), Trivia, Retweet/Like Entry contests
  2. The team over at Butler University in Indianapolis have really mastered this (VP Levester Johnson, and his social media specialist Brandon VanHook) with giveaways and competitions! They’re always cooking up something new so follow all of their channels (here’s a glimpse)
  3. Overarching strategy
  4. Facebook Regulations
  5. One example of a service that specializes in doing this for you
QR Codes:
  1. Free, no-strings-attached creation service
  2. Advanced examples and services

Broad Scope:

  1. Social Media Policies from all over the place, I recommend starting at the government agencies site which links to a few different university policies, though we definitely aren’t the most cutting edge field in this area so definitely see what others are up to
  2. How SwiftKick (an online engagement MASTERMINDS) manages their Social Media campaigns
  3. Top 10 Dragonfly Tips, from The Dragonfly Effect by Jennifer Aaker and Andy Smith (2010)
  4. List of ALL social media platforms
  5. Awesome ideas and resources from #satechBOS
  6. Promoting your Social Media presence with catchy physical handbills

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